Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F617F
RGB
63, 97, 127
HSL
208, 34%, 37%
HSB
208, 50%, 50%
CMYK
50, 24, 0, 50
LAB
40, -6, -21
LCH
40, 22, 254
OKLCH
0.48, 0.06, 246
XYZ
10, 11, 22
LUV
40, -16, -28
HWB
208, 25%, 50%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.