Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F657F
RGB
63, 101, 127
HSL
204, 34%, 37%
HSB
204, 50%, 50%
CMYK
50, 20, 0, 50
LAB
41, -8, -19
LCH
41, 21, 247
OKLCH
0.49, 0.06, 240
XYZ
11, 12, 22
LUV
41, -17, -25
HWB
204, 25%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.