Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F687F
RGB
63, 104, 127
HSL
202, 34%, 37%
HSB
202, 50%, 50%
CMYK
50, 18, 0, 50
LAB
42, -10, -18
LCH
42, 20, 241
OKLCH
0.50, 0.06, 234
XYZ
11, 12, 22
LUV
42, -18, -23
HWB
202, 25%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.