Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F689B
RGB
63, 104, 155
HSL
213, 42%, 43%
HSB
213, 59%, 61%
CMYK
59, 33, 0, 39
LAB
43, -2, -33
LCH
43, 33, 266
OKLCH
0.51, 0.09, 255
XYZ
13, 13, 33
LUV
43, -18, -46
HWB
213, 25%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.