Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F6977
RGB
63, 105, 119
HSL
195, 31%, 36%
HSB
195, 47%, 47%
CMYK
47, 12, 0, 53
LAB
42, -12, -13
LCH
42, 18, 226
OKLCH
0.50, 0.05, 221
XYZ
10, 12, 19
LUV
42, -19, -16
HWB
195, 25%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.