Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F70BB
RGB
63, 112, 187
HSL
216, 50%, 49%
HSB
216, 66%, 73%
CMYK
66, 40, 0, 27
LAB
47, 2, -45
LCH
47, 45, 273
OKLCH
0.55, 0.13, 259
XYZ
17, 16, 49
LUV
47, -20, -67
HWB
216, 25%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.