Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F73AF
RGB
63, 115, 175
HSL
212, 47%, 47%
HSB
212, 64%, 69%
CMYK
64, 34, 0, 31
LAB
47, -3, -38
LCH
47, 38, 265
OKLCH
0.55, 0.11, 253
XYZ
16, 16, 43
LUV
47, -21, -55
HWB
212, 25%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.