Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F74A8
RGB
63, 116, 168
HSL
210, 45%, 45%
HSB
210, 63%, 66%
CMYK
63, 31, 0, 34
LAB
47, -6, -34
LCH
47, 34, 261
OKLCH
0.55, 0.10, 250
XYZ
15, 16, 39
LUV
47, -22, -49
HWB
210, 25%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.