Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F74C2
RGB
63, 116, 194
HSL
216, 52%, 50%
HSB
216, 68%, 76%
CMYK
68, 40, 0, 24
LAB
48, 2, -47
LCH
48, 47, 272
OKLCH
0.56, 0.13, 258
XYZ
18, 17, 53
LUV
48, -21, -70
HWB
216, 25%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.