Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F80BB
RGB
63, 128, 187
HSL
209, 50%, 49%
HSB
209, 66%, 73%
CMYK
66, 32, 0, 27
LAB
51, -7, -38
LCH
51, 38, 260
OKLCH
0.58, 0.11, 248
XYZ
19, 20, 50
LUV
51, -26, -56
HWB
209, 25%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.