Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F83BF
RGB
63, 131, 191
HSL
208, 50%, 50%
HSB
208, 67%, 75%
CMYK
67, 31, 0, 25
LAB
52, -7, -38
LCH
52, 39, 259
OKLCH
0.59, 0.12, 248
XYZ
20, 21, 52
LUV
52, -26, -57
HWB
208, 25%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.