Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F84B2
RGB
63, 132, 178
HSL
204, 48%, 47%
HSB
204, 65%, 70%
CMYK
65, 26, 0, 30
LAB
52, -11, -31
LCH
52, 33, 250
OKLCH
0.59, 0.10, 241
XYZ
18, 21, 45
LUV
52, -27, -45
HWB
204, 25%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.