Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F85CB
RGB
63, 133, 203
HSL
210, 57%, 52%
HSB
210, 69%, 80%
CMYK
69, 34, 0, 20
LAB
54, -5, -44
LCH
54, 44, 263
OKLCH
0.60, 0.13, 251
XYZ
21, 22, 60
LUV
54, -27, -65
HWB
210, 25%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.