Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F89AA
RGB
63, 137, 170
HSL
199, 46%, 46%
HSB
199, 63%, 67%
CMYK
63, 19, 0, 33
LAB
53, -16, -25
LCH
53, 30, 237
OKLCH
0.60, 0.09, 230
XYZ
18, 22, 41
LUV
53, -30, -35
HWB
199, 25%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.