Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F89E2
RGB
63, 137, 226
HSL
213, 74%, 57%
HSB
213, 72%, 89%
CMYK
72, 39, 0, 11
LAB
56, -1, -53
LCH
56, 53, 269
OKLCH
0.63, 0.15, 255
XYZ
25, 24, 75
LUV
56, -27, -81
HWB
213, 25%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.