Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F90EF
RGB
63, 144, 239
HSL
212, 85%, 59%
HSB
212, 74%, 94%
CMYK
74, 40, 0, 6
LAB
58, -1, -56
LCH
58, 56, 269
OKLCH
0.65, 0.16, 254
XYZ
28, 27, 85
LUV
58, -29, -87
HWB
212, 25%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.