Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F92FA
RGB
63, 146, 250
HSL
213, 95%, 61%
HSB
213, 75%, 98%
CMYK
75, 42, 0, 2
LAB
59, 2, -60
LCH
59, 60, 272
OKLCH
0.66, 0.17, 256
XYZ
30, 29, 94
LUV
59, -29, -94
HWB
213, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.