Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F95EF
RGB
63, 149, 239
HSL
211, 85%, 59%
HSB
211, 74%, 94%
CMYK
74, 38, 0, 6
LAB
60, -3, -54
LCH
60, 54, 267
OKLCH
0.66, 0.16, 252
XYZ
28, 29, 86
LUV
60, -31, -83
HWB
211, 25%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.