Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F97BC
RGB
63, 151, 188
HSL
198, 50%, 49%
HSB
198, 66%, 74%
CMYK
66, 20, 0, 26
LAB
58, -18, -28
LCH
58, 33, 236
OKLCH
0.64, 0.10, 229
XYZ
22, 27, 52
LUV
58, -34, -39
HWB
198, 25%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.