Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F97F2
RGB
63, 151, 242
HSL
211, 87%, 60%
HSB
211, 74%, 95%
CMYK
74, 38, 0, 5
LAB
60, -3, -54
LCH
60, 54, 266
OKLCH
0.67, 0.16, 252
XYZ
29, 30, 88
LUV
60, -31, -84
HWB
211, 25%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.