Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA3D4
RGB
63, 163, 212
HSL
200, 63%, 54%
HSB
200, 70%, 83%
CMYK
70, 23, 0, 17
LAB
63, -18, -34
LCH
63, 39, 242
OKLCH
0.68, 0.12, 234
XYZ
27, 32, 67
LUV
63, -37, -50
HWB
200, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.