Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA5D3
RGB
63, 165, 211
HSL
199, 63%, 54%
HSB
199, 70%, 83%
CMYK
70, 22, 0, 17
LAB
63, -19, -33
LCH
63, 38, 240
OKLCH
0.68, 0.11, 232
XYZ
27, 33, 66
LUV
63, -38, -48
HWB
199, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.