Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA8D2
RGB
63, 168, 210
HSL
197, 62%, 54%
HSB
197, 70%, 82%
CMYK
70, 20, 0, 18
LAB
64, -21, -31
LCH
64, 37, 236
OKLCH
0.69, 0.11, 229
XYZ
28, 34, 66
LUV
64, -39, -45
HWB
197, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.