Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA8D3
RGB
63, 168, 211
HSL
197, 63%, 54%
HSB
197, 70%, 83%
CMYK
70, 20, 0, 17
LAB
64, -21, -31
LCH
64, 37, 237
OKLCH
0.69, 0.11, 229
XYZ
28, 34, 67
LUV
64, -39, -46
HWB
197, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.