Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FA9ED
RGB
63, 169, 237
HSL
203, 83%, 59%
HSB
203, 73%, 93%
CMYK
73, 29, 0, 7
LAB
66, -14, -44
LCH
66, 46, 252
OKLCH
0.70, 0.14, 241
XYZ
32, 36, 85
LUV
66, -38, -67
HWB
203, 25%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.