Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FAAD8
RGB
63, 170, 216
HSL
198, 66%, 55%
HSB
198, 71%, 85%
CMYK
71, 21, 0, 15
LAB
65, -20, -33
LCH
65, 39, 238
OKLCH
0.70, 0.12, 230
XYZ
29, 35, 70
LUV
65, -39, -48
HWB
198, 25%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.