Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FACF3
RGB
63, 172, 243
HSL
204, 88%, 60%
HSB
204, 74%, 95%
CMYK
74, 29, 0, 5
LAB
67, -14, -45
LCH
67, 47, 253
OKLCH
0.71, 0.14, 242
XYZ
33, 37, 90
LUV
67, -38, -70
HWB
204, 25%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.