Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FB4E2
RGB
63, 180, 226
HSL
197, 74%, 57%
HSB
197, 72%, 89%
CMYK
72, 20, 0, 11
LAB
68, -22, -33
LCH
68, 40, 236
OKLCH
0.72, 0.12, 229
XYZ
32, 39, 78
LUV
68, -42, -49
HWB
197, 25%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.