Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FB7FD
RGB
63, 183, 253
HSL
202, 98%, 62%
HSB
202, 75%, 99%
CMYK
75, 28, 0, 1
LAB
70, -17, -45
LCH
70, 48, 250
OKLCH
0.74, 0.14, 239
XYZ
37, 42, 99
LUV
70, -42, -69
HWB
202, 25%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.