Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FB9EB
RGB
63, 185, 235
HSL
197, 81%, 58%
HSB
197, 73%, 92%
CMYK
73, 21, 0, 8
LAB
70, -22, -35
LCH
70, 42, 238
OKLCH
0.74, 0.13, 230
XYZ
34, 42, 85
LUV
70, -43, -53
HWB
197, 25%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.