Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FBAE4
RGB
63, 186, 228
HSL
195, 75%, 57%
HSB
195, 72%, 89%
CMYK
72, 18, 0, 11
LAB
70, -25, -31
LCH
70, 40, 232
OKLCH
0.74, 0.12, 225
XYZ
34, 42, 80
LUV
70, -44, -46
HWB
195, 25%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.