Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
400042
RGB
64, 0, 66
HSL
298, 100%, 13%
HSB
298, 100%, 26%
CMYK
3, 100, 0, 74
LAB
12, 35, -24
LCH
12, 42, 326
OKLCH
0.26, 0.12, 327
XYZ
3, 1, 5
LUV
12, 17, -23
HWB
298, 0%, 74%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.