Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
40004E
RGB
64, 0, 78
HSL
289, 100%, 15%
HSB
289, 100%, 31%
CMYK
18, 100, 0, 69
LAB
13, 37, -31
LCH
13, 48, 320
OKLCH
0.27, 0.13, 319
XYZ
3, 2, 7
LUV
13, 14, -30
HWB
289, 0%, 69%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.