Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
401209
RGB
64, 18, 9
HSL
10, 75%, 14%
HSB
10, 86%, 25%
CMYK
0, 72, 86, 75
LAB
13, 22, 17
LCH
13, 28, 37
OKLCH
0.26, 0.07, 33
XYZ
2, 2, 0
LUV
13, 27, 8
HWB
10, 4%, 75%
Pantone
478 C
Harmonies
Shades & tints
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