Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
401B39
RGB
64, 27, 57
HSL
311, 41%, 18%
HSB
311, 58%, 25%
CMYK
0, 58, 11, 75
LAB
16, 22, -11
LCH
16, 25, 333
OKLCH
0.29, 0.07, 335
XYZ
3, 2, 4
LUV
16, 15, -13
HWB
311, 11%, 75%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.