Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
40244A
RGB
64, 36, 74
HSL
284, 35%, 22%
HSB
284, 51%, 29%
CMYK
14, 51, 0, 71
LAB
19, 19, -18
LCH
19, 27, 317
OKLCH
0.31, 0.07, 317
XYZ
4, 3, 7
LUV
19, 10, -22
HWB
284, 14%, 71%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.