Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
40285E
RGB
64, 40, 94
HSL
267, 40%, 26%
HSB
267, 57%, 37%
CMYK
32, 57, 0, 63
LAB
21, 21, -28
LCH
21, 35, 306
OKLCH
0.33, 0.09, 302
XYZ
5, 3, 11
LUV
21, 6, -34
HWB
267, 16%, 63%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.