Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
402A74
RGB
64, 42, 116
HSL
258, 47%, 31%
HSB
258, 64%, 45%
CMYK
45, 64, 0, 55
LAB
23, 25, -40
LCH
23, 47, 302
OKLCH
0.35, 0.12, 293
XYZ
6, 4, 17
LUV
23, 3, -48
HWB
258, 16%, 55%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.