Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
402D5A
RGB
64, 45, 90
HSL
265, 33%, 26%
HSB
265, 50%, 35%
CMYK
29, 50, 0, 65
LAB
22, 17, -24
LCH
22, 30, 305
OKLCH
0.34, 0.08, 302
XYZ
5, 4, 10
LUV
22, 5, -30
HWB
265, 18%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.