Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
402DB5
RGB
64, 45, 181
HSL
248, 60%, 44%
HSB
248, 75%, 71%
CMYK
65, 75, 0, 29
LAB
29, 40, -70
LCH
29, 81, 300
OKLCH
0.42, 0.20, 280
XYZ
11, 6, 44
LUV
29, -3, -87
HWB
248, 18%, 29%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.