Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
402F44
RGB
64, 47, 68
HSL
289, 18%, 23%
HSB
289, 31%, 27%
CMYK
6, 31, 0, 73
LAB
22, 11, -10
LCH
22, 15, 318
OKLCH
0.33, 0.04, 320
XYZ
4, 4, 6
LUV
22, 7, -13
HWB
289, 18%, 73%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.