Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
40354D
RGB
64, 53, 77
HSL
268, 18%, 25%
HSB
268, 31%, 30%
CMYK
17, 31, 0, 70
LAB
24, 9, -13
LCH
24, 16, 305
OKLCH
0.35, 0.04, 305
XYZ
5, 4, 8
LUV
24, 4, -16
HWB
268, 21%, 70%
Pantone
Black 7 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.