Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
403D63
RGB
64, 61, 99
HSL
245, 24%, 31%
HSB
245, 38%, 39%
CMYK
35, 38, 0, 61
LAB
27, 9, -22
LCH
27, 24, 292
OKLCH
0.38, 0.06, 287
XYZ
6, 5, 13
LUV
27, -1, -29
HWB
245, 24%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Marina
#0A1B2E
Prussian Blue
#003153
Charcoal
#36454F
Royal Purple
#7851A9
Midnight Blue
#191970
Eggplant
#614051
Browse every named blue on shades of blue, or all families on colors.