Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
403D65
RGB
64, 61, 101
HSL
245, 25%, 32%
HSB
245, 40%, 40%
CMYK
37, 40, 0, 60
LAB
28, 9, -23
LCH
28, 25, 292
OKLCH
0.38, 0.07, 286
XYZ
6, 5, 13
LUV
28, -1, -30
HWB
245, 24%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.