Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
403E63
RGB
64, 62, 99
HSL
243, 23%, 32%
HSB
243, 37%, 39%
CMYK
35, 37, 0, 61
LAB
28, 8, -22
LCH
28, 23, 291
OKLCH
0.38, 0.06, 286
XYZ
6, 5, 13
LUV
28, -1, -28
HWB
243, 24%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Prussian Blue
#003153
Charcoal
#36454F
Marina
#0A1B2E
Royal Purple
#7851A9
Midnight Blue
#191970
Eggplant
#614051
Browse every named blue on shades of blue, or all families on colors.