Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
403E69
RGB
64, 62, 105
HSL
243, 26%, 33%
HSB
243, 41%, 41%
CMYK
39, 41, 0, 59
LAB
28, 10, -25
LCH
28, 27, 291
OKLCH
0.39, 0.07, 285
XYZ
6, 6, 14
LUV
28, -2, -33
HWB
243, 24%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Midnight Blue
#191970
Prussian Blue
#003153
Charcoal
#36454F
Cobalt
#0047AB
Royal Purple
#7851A9
Eggplant
#614051
Browse every named blue on shades of blue, or all families on colors.