Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
404A6F
RGB
64, 74, 111
HSL
227, 27%, 34%
HSB
227, 42%, 44%
CMYK
42, 33, 0, 56
LAB
32, 4, -23
LCH
32, 23, 279
OKLCH
0.42, 0.06, 272
XYZ
7, 7, 16
LUV
32, -6, -30
HWB
227, 25%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.