Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
404F67
RGB
64, 79, 103
HSL
217, 23%, 33%
HSB
217, 38%, 40%
CMYK
38, 23, 0, 60
LAB
33, -1, -16
LCH
33, 16, 266
OKLCH
0.42, 0.04, 260
XYZ
7, 8, 14
LUV
33, -8, -21
HWB
217, 25%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.