Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
404FD3
RGB
64, 79, 211
HSL
234, 63%, 54%
HSB
234, 70%, 83%
CMYK
70, 63, 0, 17
LAB
39, 29, -71
LCH
39, 77, 292
OKLCH
0.50, 0.20, 272
XYZ
17, 11, 63
LUV
39, -10, -100
HWB
234, 25%, 17%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.