Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
40523D
RGB
64, 82, 61
HSL
111, 15%, 28%
HSB
111, 26%, 32%
CMYK
22, 0, 26, 68
LAB
33, -11, 10
LCH
33, 15, 137
OKLCH
0.42, 0.04, 141
XYZ
6, 7, 6
LUV
33, -9, 13
HWB
111, 24%, 68%
Pantone
357 C
Harmonies
Shades & tints
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